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What is a Google advertising agency account? How to open one?
Apr
What is a Google Ads agency account?
A Google Ads agency account, also known as a Google Ads MCC (Multiple Client Containers) Account, is a special type of account for advertisers, marketing professionals, and ad management companies that help them manage multiple client Google Ads accounts from one central location. This is a special type of account provided to Google partners (like us – Adrocket Agency) to manage their customers.
Agency accounts issued by Google to partners have high stability and a fast ad approval process because the agency has been verified by Google. This is the reason every business wants to own a Google advertising agency account.
Features of Google Ads agency accounts
A professional Google advertising agency can help you make the most of your advertising budget, saving you time and improving your campaign results. They have the know-how and resources to achieve meaningful results with Google Ads while you can focus on other essential aspects of your business. Mega Digital will show you the 3 most valuable benefits of an affiliate account:
- With an agency account, you can perform a variety of tasks for a variety of client accounts, including:
- Set up and manage ad campaigns: Create, edit, and track ad campaigns across multiple Google Ads platforms, including Search, Display Network, YouTube, Gmail, and Google Maps.
- Budget allocation: Set budgets for each customer account and track spending performance.
- Track results: View detailed reports on the effectiveness of advertising campaigns for each customer.
- Manage access: Grant access to your team members so they can help manage customer accounts.
Outstanding features of Google Ads agency accounts
Google advertising company can help you effectively utilize your advertising budget, save time, and improve advertising campaign results. They have the secret to helping you achieve great results when running Google ads while you spend that time focusing on other matters of your business. Adrocket will show you the most outstanding features when using an agent account:
Centralized management
Imagine managing all your google ad accounts from a single hub. This is exactly what Google Ads Agency Accounts offer. You can seamlessly switch between accounts, track performance metrics, and make adjustments as needed, all in one platform.
Performance tracking
Get valuable insights into your client’s campaign performance across the board. Agency accounts offer comprehensive reporting tools that let you track key metrics like clicks, conversions, and cost-per-acquisition (CPA) for all the campaigns you manage. For customers, this is an important feature that helps them monitor performance and make appropriate adjustments to optimize Google advertising campaigns.
Access exclusive tools
Using a Google Ads agency account gives you access to advanced features like heat maps and industry-specific data from the agency, helping clients optimize their advertising campaigns.
Faster withdrawal time
If the account is suspended, it will usually take 20-40 days for the advertising account to be refunded, causing disruption in online marketing campaigns. As a Google partner, the Google advertising company can complain to the Google support team or transfer budget to a new advertising account for you.
You don’t have to wait to continue your advertising campaign. This is really important when ad accounts are suspended during peak sales times.
The difference between a personal account and a Google Ads agency account
The fundamental difference between a personal ad account and an agency account is the level of access and control.
A personal Google Ads account is designed for a business or advertiser to manage their own campaigns. In contrast, Google Ads Agency Accounts are for advertising agencies and professionals who manage campaigns for multiple clients. It offers features like user permission control, bulk actions, which are not necessary for an advertiser.
There are also some differences below that bring distinct benefits to customers:
| Self-served Google ad account | Google Ad Agency Account |
| Payment method limits are set by Google to Visa or MasterCard | Diverse payment methods of agents (Arocket accepts payment in USDT, Wise wallet, Payoneer) |
| Ad account suspended for unknown reason | Advertising agencies ensure advertising accounts are not suspended |
| Refund time is long, 20-40 days | Refund or transfer balance to another account |
| Advertising campaign is not optimal | Optimal advertising campaign with support from agency advertising experts and exclusive information from Google |
| Difficult to receive support from Google | Get direct support from Google partners |
| Taxable by region | Only pay the fee for renting a Google agency advertising account |
In general, an agency account will bring more stability, optimize advertising campaigns, and be safe for customers.
How to open a Google Ads agency account
To become a Google Partner you must meet the required criteria. According to the new partner program announced by Google on April 27, 2010, to become a Google AdWords Certified Partner, businesses must meet the following 4 criteria:
- Owns the MMC customer management center (My Client Center) and does not violate any conditions of the Google partner program.
- Maintain a minimum of 10,000 USA advertising spend in MCC for at least 40 days.
- Pass the Google Advertising Fundamentals Exam (G.A.F – basic Google advertising exam). Pass 1 of 3 advanced exams below (optional):
- Search Advertising Advanced Exam: covers advanced skills for managing Adwords advertising campaigns.
- Google Display Advertising Exam: covers advanced skills for advertising on YouTube and the Google content network.
- Reporting & Analysis Advanced Exam: includes advanced skills to optimize advertising performance using Google Analytics, website optimizer, exploit AdWords reporting system and other tools. Other analytical techniques
So, if you are not eligible to apply for an agency account, the best method is to work with Google Partners. Here are the steps to open a Google Ads agency account:
Step 1: Initial contact
Contact a Google advertising agency and request to open a Google Ads agency account
Step 2: Submit business information
Provide relevant information to Google advertising agencies such as business documents, advertising websites and advertising budgets.
Step 3: Create an account
After the advertising agency verifies the information, you will receive an agency account. You can easily top up your account using the agent’s payment methods
Special benefits of an agency advertising account at Adrocket
Google’s top agency partners can receive data directly from Google. Adrocket is one of Google’s leading partners in Asia, with access to exclusive tools like Google Market Explorer, allowing real-time data management. These benefits will help Adrocket’s customers optimize advertising costs, increase revenue, and give customers a good competitive advantage.
How much does it cost to rent a Google Ads agency account?
The cost of renting a Google Ads agency account is based on many factors such as: Range of products and services, reputation and expertise of the agency as well as the specific needs of each business.
Typically, advertising agencies charge based on a percentage of the client’s advertising spend ranging from 10-12%. Paid Google advertising accounts will bring stability and increase sustainable revenue for businesses
Criteria for Choosing a Reputable Google Ads Agency
When selecting a Google Ads agency, it’s crucial to consider several factors to ensure you’re partnering with a team that can effectively manage your campaigns and deliver optimal results. Here are some key criteria to evaluate:
Experience:
In-depth knowledge: The agency should have a team of experts well-versed in Google Ads, staying updated with the latest advertising trends and capable of implementing successful campaigns across various industries.
Practical experience: Review the agency’s case studies and successful projects with clients in your industry.
Certifications: Prioritize agencies with Google Partner certifications or other relevant credentials to demonstrate their expertise.
Reporting Approach:
Detailed reporting: The agency should provide comprehensive and transparent reports on campaign performance, including data, analysis, and optimization recommendations.
Regular reporting: Ensure the reporting frequency aligns with your needs, allowing you to stay informed about campaign progress and effectiveness.
Effective communication: Maintain clear and timely communication with the agency to address questions and ensure alignment.
Work Process:
Transparency: The work process should be clear, well-defined, and all terms of cooperation should be explicitly stated.
Close collaboration: Foster open communication, regular updates, and adjustments to campaigns as needed.
Professional support: The agency should be readily available to address concerns, provide guidance, and optimize campaigns based on your requirements.
